Despite the Covid-19 crisis, in the past few months AppFollow has kept innovation alive through digitalization and by providing clients with a safer and more automated service. Kruglov remembers, “At first, we didn’t notice much change because we were already used to working remotely; but the entire world was homebound, and the use of mobile applications grew more than ever. Then, a lot of companies started to think about certain things they had not focused on that much before, such as the needs that our service covers.”
A collaboration for the future of app optimization
A brilliant idea is essential to start a business, but it is also important to know when and how to redefine your company’s direction. For AppFollow, the collaboration with Enel was crucial to understanding this. “When we started as a company, we were mostly focusing on mobile-first businesses. In time, we learnt that there are many more customers that we can reach,” acknowledges Kruglov. Specifically, “working with companies like Enel is challenging because you have to help them with the mobile application, but you also have to understand their global business model and think about how the mobile part can influence the entire corporation,” he adds.
For example, as Kruglov explains, “Enel is mostly focused on review management and on replying to its customers in the app store. A lot of attention is directed to analyzing feedback and getting an overview of what matters most to them.” Working hand-in-hand with a big client helps companies understand business needs: as the collaboration grows, learning and expertise increase as well.
Apps have become synonymous with digitalization, with more than 800 apps debuting on the App Store every day. AppFollow allows app creators and developers to manage reviews and optimize their product in a single integrated interface. With infinite possibilities and the growing need for different applications, AppFollow has proven to be the perfect one-stop management platform.