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PITCCH is now running the second cut-off of Corporate Challenges. Challenges from 5 Big Corporations have been published: ELECTROLUX, MONDI, SGS, SIGNIFY, REPSOL.

Enel supports PITCCH by hosting these challenges on openinnovability.com.

The 5 challenges provide contribution to the following Sustainable Development Goals (SDGs) to transform our world:

  • SDG 7: Affordable and Clean Energy
  • SDG 9: Industry, Innovation and Infrastructure
  • SDG 11: Sustainable Cities and Communities
  • SDG 12: Responsible Consumption and Production
  • SDG 13: Climate Action
  • SDG 15: Life on Land



PITCCH, the Pan-European Open Innovation Network for Corporate Challenges in advanced technologies, is an H2020 Coordination and Support Action funded by the European Commission under the Grant Agreement: ID 882463.

PITCCH promotes collaboration between Big Corporations, SMEs and Startups through targeted and concerted actions that take in consideration the needs of the businesses involved.


“We aim to increase the competitiveness of European industry by building a Pan-European Open Innovation Network.”



5 Challenges have been selected and published under this cut-off, pertaining to different thematic and priority areas and seeking for different solutions based on advanced technologies.


  • ELECTROLUX | Challenge #1

Food Recognition APP

  • MONDI AG | Challenge #2

Fly Ash as feedstock to specialty materials

  • SIGNIFY | Challenge #3

Truly organic 3D printing material

  • SGS | Challenge #4

Automated Samplers for Environmental Monitoring

  • REPSOL | Challenge #5

Production of Bio-Butadiene from Ethanol


Challenges are technological requests outlining the description of a technological need to develop a new product, process or service and/or to improve an existing product, process or service.

SMEs/Startups are called to propose a technological solution based on advanced technologies (as per the definition of advanced technologies provided by the ATI project).

Selected SMEs will engage in an Open Innovation collaboration with the Big Corporation to implement the project to provide a proof-of-concept, prototype or minimum viable product, depending on the requirements of the Big Corporation, in a 6-months timeframe which can afterward lead to a longer collaboration between the companies.

Selected SMEs will have to involve at least one Technology Centre (as per the definition of Technology Centre provided in the ATI website) in the implementation of the 6-months project. The Technology Centre can contribute to the development of the solution or provide services, e.g. feasibility study; technology advice; testing; validation; prototyping; technology positioning and/or access to specialised infrastructure and equipment.

Challenge rules

All proposers are invited to read carefully the challenges and the Regulation of these challenges available at PITCCH Open Innovation platform, before submitting a solution.

Explain your proposal clearly in English, attach documents (max 50MB total size) if needed.



The applicant shall be a legal entity in compliance with the definition of SME given in the EU recommendation 2003/361 and established in one of the EU Member States or an H2020 Associate country.

The applicant to participate shall:

  1. be an individual SME or Startup. Consortia of SMEs or Startups are not considered eligible;
  2. propose a solution that addresses the Challenge described by the BC.
  3. propose a solution based on advanced technologies.

The applicant may address more than one Challenge under the same cut-off, but must specify the level of preference for the Challenge.

The selected Applicant shall select at least one Technology Centre to be involved in the implementation of the 6-months project as a service provider. Technology Centres shall be selected from the PITCCH network or alternately from outside the PITCCH network, provided that they validate their eligibility by registering in the PITCCH Platform.



Selected applicants will receive €5.000,00 for costs related to the implementation of the 6-months project (personnel, consumables); €10.000,00 for costs related to access to services and infrastructure of the Technology Centre selected by the applicant; and free-of-charge access to the PITCCH brokerage services.


IP rights

The selected SME/Startup shall enter into a collaboration agreement with the Big Corporation, responsible for the Challenge, and, where necessary, with the selected technology centre or centres for the implementation of the collaborative project. The agreement shall regulate the collaboration between the parties, including specifications of the project and other matters, i.e. knowledge ownership, intellectual property and exploitation of results.



The proposals will be admitted until November 15th, 2021 and the evaluation will start after this date.

Late submissions will not be considered.

More details and the Regulation are available at PITCCH Open Innovation platform.

What happens next?



After the Challenge deadline, an eligibility check of proposals will be performed by the PITCCH consortium.

Eligible proposals will then be reviewed and evaluated by the Big Corporation owner of the Challenge. The Big Corporation will then select a maximum of ten SMEs/Startups to invite to the PITCH Day, the event where SMEs/Startups can pitch their solutions.

The PITCH Day will occur in January 2022. Selected SMEs/Startups will be notified on the specific date.

In preparation to the PITCH Day, SMEs/Startups can attend a pitch and an IP trainings offered by the PITCCH consortium. Technology Centers part of the PITCCH network can also assist SMEs to get prepared to the PITCH Day with technology advice.

Winning SMEs/Startups, one per Challenge, will be informed and invited to initiate the Open Innovation collaboration with the Big Corporation and with the Technology Centre/Technology Centres selected by the SME/Startup.

Results will be informed after the PITCH Day and collaborations are expected to start no later than February 2022.



PITCCH, the Pan-European Open Innovation Network for Corporate Challenges in advanced technologies, is an H2020 Coordination and Support Action funded by the European Commission under the Grant Agreement: ID 882463.

It aims to build a network where technology centers act as intermediaries to forge Open Innovation collaborations between Big Corporations and Small and Medium-Sized Enterprises and stimulate the uptake of advanced technologies.

The PITCCH network will be supported by the PITCCH Open Innovation platform where Big Corporations can submit their Challenges, and upon selection, launch them to attract SMEs or startups proposing solutions. The PITCCH project will facilitate the scouting of the right partner and provide brokerage services (which include but not limited to: dissemination of Challenges, process facilitation, trainings, negotiation, moderation, technology advice, technology positioning) to assist the Open Innovation collaborations.