Along with increasing numbers of consumers around the world, the shift to a more ethical, sustainable consumerism is the coming step for a better future: we need to be a part of what’s ahead.
Description
SCENARIO
In the near future, companies will have to use their power to promote actions that drive significant change and make the world a better place. We now need to innovate effectively at the intersection of our customers basic needs – convenience and positive impact.
New technologies open up opportunities for business to explore solutions that weren’t previously viable. New and innovative digital forms of educating people towards a new consumer behavior is needed!
BACKGROUND
Awareness of the damaging planetary and social impacts of much consumerism is going to become more relevant in the last years. In the UK, 23% consider the environment and climate change one of the most important issues facing the UK – the highest levels seen in 30 years. (Ipsos MORI, February 2020)
Even legacy players admit it’s time for radical action. Microsoft has announced plans to be carbon negative by 2030. Jeff Bezos just pledged USD 30 billion in support of the fight for climate change.
The World Economic Forum says businesses must serve society and the planet, not just shareholders.
This revolution is needed. It’s right. The opportunities are huge. Customers can be our fuel!
THE CHALLENGE
Enel wants to influence and even change the consumers’ behavior for the better.
Enel is seeking creative ideas and opportunities that leverage the implementation of digital solutions to encourage and engage the customers into the circular economy behavior, thus, to embrace products & services that allow them to reduce their environmental impact. From green energy products to digital sales and services or rewards and discounts for customers who adopt a circular behavior, we are looking for the best ideas to encourage customers to change their lifestyle and the way they consume products and services.
How do we incentive customers to adopt a circular behavior lifestyle and being part of the change? Help shifting our customers through digital channels and solutions from consumers to users.
PROJECT DELIVERABLES
The submitted proposal should be a maximum of 10 pages and include the following:
- Rationale for the proposed concept/idea and a detailed explanation of its novelty and feasibility
- Steps for implementing the solution (e.g. resources, time frame, metrics (and insights with respect to any known limitations)
The proposal should not include any personal identifying information (name, username, company, address, phone, email, personal website, resume, etc.) or any information the Solvers may consider as their Intellectual Property they do not want to share.
This challenge provides contribution to the following sustainable development goals (SDGs) to transform our world:
- SDG 3: Good Health and Well-being
- SDG 11: Sustainable Cities and Communities
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
Challenge rules
ELIGIBILITY
Except for the people involved in the organization and management of the INNOVABILITY MARKET CHALLENGE and their spouses or partners and their relatives up to the fourth degree calculated according to Italian law, all the employees working in the Enel group companies can participate in the I INNOVABILITY MARKET CHALLENGE.
Clearly explain your proposal in English and, if you deem it appropriate, also adding a translation into your preferred language; attach additional documents (max 5 files, total size 25 MB) if necessary.
The winner will receive a training course focused on one of the following themes:
- Customer culture;
- Digital impact;
- Business and Soft skills;
- Social Innovation;
- Strategy & Marketing;
These opportunities are available based on previous collaborations that Enel has in place with prestigious universities and Coursera. Experiential mentoring paths organized together with our internal network of mentors will be also available.
The proposals will be admitted until 30/09/2020 and the evaluation will start after this date.
All proposers are invited to read carefully the challenge and the regulation of this contest before to submit a solution. By submitting a solution they automatically accept the Regulations other than the Terms of Use of this platform.
What happens next?
Enel will evaluate the proposal using the following criteria:
- Overall scientific and technical feasibility of the proposed solution;
- Economic potential of concept (e.g. Total Cost of Ownership);
- Business potential for Enel;
- Novelty and not obviousness;
- Potential for proprietary position (i.e., is the technology novel or protectable);
- User’s capabilities and related experience;
- Realism of the proposed solution;
- Maturity level of the proposal.
At the end of the assessment, you will receive feedback.
In case of success, an Enel contact person will get in touch with you to discuss the next steps.