Despite being introduced decades ago, Augmented Reality (AR) has only recently achieved widespread adoption. AR technology overlays virtual objects over real-time image captures, radically changing the user experience and creating an entirely new paradigm for mass technology use. As it becomes more accessible to the public, there are countless opportunities to add digital content to almost any image that can be captured by a mobile device. Not only can AR enable users to interact with products and gain insight into possible benefits, but companies can also profit from greater brand awareness and public exposure. Numerous companies from diverse industries (e.g. furniture, fashion, beauty, sports, gaming, automotive) are using AR creatively to enhance the customer experience and Enel is seeking novel ideas to make AR the next game changer in the utility industry.
Enel is seeking innovative ideas based upon AR technology to revolutionize its global electricity and gas markets. Any solution with a compelling business justification will be considered, including but not limited to the following areas: enhancing the customer experience, increasing revenues, reducing operating costs, strengthening brand awareness, attracting customers, generating and/or extracting value from data collected and managed, and reducing the churn rate.
Submissions must have the following qualities:
- Brings additional value to Enel and its residential customers (e.g. new offers, services, products, solutions)
- Supports Enel’s commitment on SDGs (Sustainable Development Goals) with specific emphasis on 7, 8, and 9
- Has a user interface that is engaging and easy to operate
- Adapts to multiple geographies and complies with regional government regulations
In addition, the following qualities are highly desired but not required:
- Is compatible with and leverages the Enel Open Meter (second generation smart meter)
- Includes a cost-benefit analysis of implementation
- Provides mock-ups that demonstrate functionality and usability
The submitted proposal should be a maximum of 10 pages and include the following:
- Rationale for the proposed concept and a detailed explanation of its novelty and feasibility
- Key steps for commercializing the solution (e.g. resources, time frame, metrics (and insights with respect to any known limitations)
The proposal should not include any personal identifying information (name, username, company, address, phone, email, personal website, resume, etc.) or any information the Solvers may consider as their Intellectual Property they do not want to share.