The startup focuses on targeting other businesses, such as vehicle fleets and B2B2C solutions, integrating the algorithm and software into existing applications and vendor software. According to Aviv, Make My Day differentiates itself by “working with Original Equipment Manufacturers (OEMs) that provide their data via the connected car infrastructure, supporting Bluetooth connectivity inside the vehicle and installing a telematic device that reads data through the vehicle”.
The EV market was largely unaffected by the extraordinary circumstances and challenges that emerged in 2020. Companies are now more focused than ever on gearing their efforts and commitment towards sustainability. “Demand is increasing, in the light of growing concerns about air pollution and carbon dioxide emissions exacerbating the effects of global warming and climate change”, insists co-founder Katz. He adds that “with Make My Day, there will be fewer barriers for drivers and fleets operating in Europe to switch to electric vehicles, and with this transition, there will be less air pollution in Europe and less dependence on gasoline and oil”. The startup has a huge potential to impact sustainability, as they assert: “We estimate that within 5 years, Make My Day can help save 2,300,000 metric tons of carbon dioxide per year”.
An intertwined road with Enel
Currently, the company is focusing on active participation in the European market, especially in countries such as Italy, England, Germany, France, Switzerland and Israel. “The collaboration with Enel X is a big opportunity for us to grow in the European and international market”, Katz points out. Indeed, to contribute to Enel’s mission to constantly drive sustainable progress, our Enel X business division has a major focus on electric charging solutions and fleets – and co-creating the app alongside Make My Day played a crucial role in innovating our processes.
Make My Day has been able to test the solution through our Enel Innovation Lab in Tel Aviv, in addition to other Innovation Hubs in Italy. “We have quite interesting new features and solutions we are planning to add”, affirms Aviv. From machine learning and digital twin technology to vehicle-to-vehicle optimization, Make My Day is a startup set for success.
Katz sums up the ideology of innovation by mentioning that it is about “being creative and original”, adding that “too often in the industry, people confuse innovation with technology; but technology is simply a tool and innovation is about pushing for new ideas that are going to benefit the world and society as a whole”. So let's work together to push these ideas forward, and create a more sustainable world driven by electric cars.