Abstract
The fact that the population is aging in Europe is a reality, this is happening too in the countries that Enel operates and consequently in our Customer base. This demographic change is a major challenge, but it also presents many opportunities, so Enel is looking for ideas on how to adapt its business to the needs of the so-called "silver economy", those older people.
The competitive intensity also increases in all countries, for this reason we are looking for any idea that implies an increase in new customers or an increase in their loyalty to our company. New products geared towards the elderly and improvements in efficiency, comfort, accessibility, autonomy or safety for the elderly will be appreciated.
Description
BACKGROUND
The competitive intensity increases and increases also the number of companies that compete with Enel. We are constantly searching for products and services that differentiate us from the competition.
Our older customer base is high and represents a group of great importance to the Company.
THE CHALLENGE
We are looking for new solutions geared towards the elderly that can increase and retain this segment of customers. You can range from new products, improvements in communication channels, improvements in customer service, to improvements in process efficiency, operations, comfort, accessibility at home or any idea that meets the objectives set for the elderly.
PROJECT DELIVERABLES
The submitted proposal should be a maximum of 10 pages and include the following:
- Rationale for the proposed concept/idea and a detailed explanation of its novelty and feasibility
- Steps for implementing the solution (e.g. resources, time frame, metrics (and insights with respect to any known limitations)
The proposal should not include any personal identifying information (name, username, company, address, phone, email, personal website, resume, etc.) or any information the Solvers may consider as their Intellectual Property they do not want to share.
This challenge provides contribution to the following sustainable development goals (SDGs) to transform our world:
- SDG 3: Good Health and Well-being
- SDG 7: Affordable and Clean Energy
- SDG 10: Reduced Inequality
- SDG 11: Sustainable Cities and Communities
Challenge rules
ELIGIBILITY
Except for the people involved in the organization and management of the INNOVABILITY MARKET CHALLENGE and their spouses or partners and their relatives up to the fourth degree calculated according to Italian law, all the employees working in the Enel group companies can participate in the I INNOVABILITY MARKET CHALLENGE.
Clearly explain your proposal in English and, if you deem it appropriate, also adding a translation into your preferred language; attach additional documents (max 5 files, total size 25 MB) if necessary.
The winner will receive a training course focused on one of the following themes:
- Customer culture;
- Digital impact;
- Business and Soft skills;
- Social Innovation;
- Strategy & Marketing;
These opportunities are available based on previous collaborations that Enel has in place with prestigious universities and Coursera. Experiential mentoring paths organized together with our internal network of mentors will be also available.
The proposals will be admitted until 30/09/2020 and the evaluation will start after this date.
All proposers are invited to read carefully the challenge and the regulation of this contest before to submit a solution. By submitting a solution they automatically accept the Regulations other than the Terms of Use of this platform.
What happens next?
Enel will evaluate the proposal using the following criteria:
- Overall scientific and technical feasibility of the proposed solution;
- Economic potential of concept (e.g. Total Cost of Ownership);
- Business potential for Enel;
- Novelty and not obviousness;
- Potential for proprietary position (i.e., is the technology novel or protectable);
- User’s capabilities and related experience;
- Realism of the proposed solution;
- Maturity level of the proposal.
At the end of the assessment, you will receive feedback.
In case of success, an Enel contact person will get in touch with you to discuss the next steps.