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Abstract

At the end of 2019, the annual share of digital channels for bill payment was the least used by customers. 

How can we increase the volume of already banked customers that use a digital channel to pay their bill?

Description

BACKGROUND

Enel makes available to its clients physical and digital channels, such as banks, web site, agents and APP Enel, however the use of phisical channels is still the most used. 

For that reason, we are looking to develop strategies with a digital focus taking consideration the current situation (COVID 19) and the reorientation of the client to make the payment from the comfort of his home.

 

THE CHALLENGE

To increase the volume of payments by digital channels from both customers who currently have a credit or debit card or not.

 

PROJECT DELIVERABLES

The solutions must be oriented to mitigating the gap between banked and non-banked clients with:

  1. Strategies for migrating from physical to digital channels
  2. Marketing strategies in conjunction with banks
  3. How to establish and monitor channel usage behavior by customer

Moreover we are interested in deepen the possibilities of collaborations with banks in order to increase banking penetration into the Enel concession area. This is a long term issue and a direct task for the banks.

The submitted proposal should be a maximum of 10 pages and include the following:

  1. Rationale for the proposed concept/idea and a detailed explanation of its novelty and feasibility
  2. Steps for implementing the solution (e.g. resources, time frame, metrics (and insights with respect to any known limitations)

The proposal should not include any personal identifying information (name, username, company, address, phone, email, personal website, resume, etc.) or any information the Solvers may consider as their Intellectual Property they do not want to share.

This challenge provides contribution to the following sustainable development goals (SDGs) to transform our world:

  • SDG 12 (Responsible Consumption and Production), customer payments secure the payment chain, help to incur less operating costs for physical channel and improve operational efficiency
  • SDG8: (Decent Work and Economic Growth) y SDG 9: Industry, Innovation and Infrastructure
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Challenge rules

ELIGIBILITY

Except for the people involved in the organization and management of the INNOVABILITY MARKET CHALLENGE and their spouses or partners and their relatives up to the fourth degree calculated according to Italian law, all the employees working in the Enel group companies can participate in the I INNOVABILITY MARKET CHALLENGE.

Clearly explain your proposal in English and, if you deem it appropriate, also adding a translation into your preferred language; attach additional documents (max 5 files, total size 25 MB) if necessary.

The winner will receive a training course focused on one of the following themes:

  • Customer culture;
  • Digital impact;
  • Business and Soft skills;
  • Social Innovation;
  • Strategy & Marketing;

These opportunities are available based on previous collaborations that Enel has in place with prestigious universities and CourseraExperiential mentoring paths organized together with our internal network of mentors will be also available. 

The proposals will be admitted until 30/09/2020 and the evaluation will start after this date.

All proposers are invited to read carefully the challenge and the regulation of this contest before to submit a solution. By submitting a solution they automatically accept the Regulations other than the Terms of Use of this platform.

What happens next?

Enel will evaluate the proposal using the following criteria:

  • Overall scientific and technical feasibility of the proposed solution;
  • Economic potential of concept (e.g. Total Cost of Ownership);
  • Business potential for Enel;
  • Novelty and not obviousness;
  • Potential for proprietary position (i.e., is the technology novel or protectable);
  • User’s capabilities and related experience;
  • Realism of the proposed solution;
  • Maturity level of the proposal.

At the end of the assessment, you will receive feedback.

In case of success, an Enel contact person will get in touch with you to discuss the next steps.

Attachments

INNOVABILITY Market CHALLENGE - Terms and Conditions

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